Research Interests
Quantitative modeling of social influence and shared consumption, Business networks, Bayesian statistical inference, Biometrics measurement, Machine learning, Entertainment industry
Research
Ph.D. Office during Michigan years
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My broad research interest is in the quantitative modeling of social influence under business and consumer settings. The two main research streams that I am broadly interested in are 1) Examining the business network, such as the distributor network in the Multi-level (Network) marketing industry, and 2) Focusing on the consumer's perception of the experiential product consumption in the Entertainment industry. Please see the project lists below, which will be updated periodically.
I have experience with a wide range of quantitative research methods, ranging from working with network data, image processing, to running experiments using surveys and physiological measures. |
Multi-level (Network) Marketing
Distributor network
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"Social versus Economic Factors in Network Formation: An Empirical Analysis of the Multi-level Marketing Industry" - with Puneet Manchanda (working paper) "The Impact of Network Participants on Independent Contractors' Inactive Behavior in the MLM Industry" - with Puneet Manchanda (work in progress)
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Experiential Product Consumption
July 7, 2014 at Comerica park, Detroit, MI.
Detroit Tigers versus LA Dodgers game |
"How Shared Consumption Enhances Entertainment Experiences" - with Anocha Aribarg & Natasha Zhang Foutz (working paper) - Featured in Marketing Science Institute ( MSI ) Working Paper Series, Report No. 16 - 126) - Invited for the 2nd round review at JCR "Does Word-of-Mouth Echo Matter? A Study of Critic and User Reviews in the Movie Industry"
- with Xin (Shane) Wang & Shijie Lu (work in progress) "The Impact of Consumer Expertise on Shared Consumption Experience"
- with Anocha Aribarg, Natasha Zhang Foutz & Tom Meyvis (work in progress) "How the Aesthetics and Emotionality of Images Enhance Empathy and Moral Behavior" (tentative title)
- with Anocha Aribarg & Julia Lee Cunningham (work in progress) |