Eunsoo Kim
  • ABOUT ME
    • Contact
  • CV
  • Education
  • Research
  • Teaching
  • Media
  • AWARDS
  • ABOUT ME
    • Contact
  • CV
  • Education
  • Research
  • Teaching
  • Media
  • AWARDS

Research Interests

Quantitative modeling of social influence and shared consumption, Firm and user generated contents, Bayesian statistical inference, Machine learning, Business networks, Entertainment industry

Research

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Ph.D. Office during Michigan years
The two main research streams that I am broadly interested in are (1) Quantitative modeling of firm- and user-generated contents and (2) Quantitative modeling of social influence in business and consumer settings. Please see a list of selected projects below. For the full list of on-going projects, please refer to CV.

​I have experience with a wide range of quantitative research methods, ranging from working with network data, image processing, to running experiments using surveys and physiological measures. 

Quantitative modeling of firm and user generated contents

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"The Moral Significance of Aesthetic Quality in Nature Imagery"
- Published at ​Psychological Science, 33 (9) 2022   

​​- with Julia Lee Cunningham & Anocha Aribarg  ​
  • Nominated as outstanding research for the university-wide NTU research magazine Pushing Frontiers - “AI and Marketing: Beautiful Nature Images Inspire People to Care”.
  • Using deep learning and experimental studies, we show the causal effect of visual aesthetics on social media engagement and moral concern, which is explained by self-transcendent emotions (awe and inspiration) and purity associated with an image
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​"Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry" 
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- Published at Journal of Marketing, 2023
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- with Annie Ding, Xin (Shane) Wang & Shijie Lu   
  • ​​This research shows the topic consistency, or the degree of content overlap between critic and user review content, increases movie demand, and suggest a potential mechanism

Quantitative modeling of social influence

​"Social versus Economic Factors in Network Formation:  An Empirical Analysis of the Multi-level Marketing Industry" 
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- with
 Puneet Manchanda  (working paper) 
"The Impact of Network and Spatial Embeddedness on Salespeople Inactivity in Direct Selling Organizations" 
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- with Puneet Manchanda  (working paper) 
​"How Shared Consumption Enhances Entertainment Experiences" 
​​​- with Anocha Aribarg & Natasha Zhang Foutz 
- ​Featured in Marketing Science Institute ( MSI ) Working Paper Series, Report No. 16 - 126
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