Teaching Interest

​Channel Value Creation, Channel Management, Marketing Management, Marketing Research, Retailing,  Marketing Analytics

Teaching Philosophy

​Word cloud generated based on the course evaluation comments (Marketing , Winter 2014)

​
As a person who has been a business undergraduate student taking a marketing class and a full-time lecturer, my teaching philosophy can be summarized as one focused phrase on how to build a meaningful relationship. A professor in the business school needs to be able to 'create' the relationship, 'manage' the relationship, and 'provide' meaning to it. This is true regardless of whether the relationship is between business concepts and business practices, in class and out of class, or the personal relationship between professor and students.  

Teaching Experience

Channel Value Creation (BM2505/2513), Nanyang Technological University
Course coordinator/ Lecturer
AY 2022 Sem1: 2 sections (79 students enrolled)
AY 2021 Sem2: 2 sections (67 students enrolled)
AY 2020 Sem1: 3 sections (115 students enrolled)
AY 2019 Sem1: 2 sections (80 students enrolled)

Channel Management, Nanyang Technological University
Course coordinator/ Lecturer
AY 2018 Sem1: 2 sections (76 students enrolled)

Marketing, Nanyang Technological University
Tutor
AY 2017 Sem2: 2 sections (60 students enrolled)

Marketing Management, University of Michigan
Full time sole lecturer
AY 2014 Sem1 (64 students enrolled)
  • Designed the course so that students not only understand academic marketing concepts, but also learn about real world applicability
  • Prepared slides and taught lectures with the objective of delivering marketing concepts and their application 
  • Organized and graded group projects - provided with specific instructions and a timeline with multiple points of feedback ​

Selected Student Comments 

"Overall, I found the class interesting and conducted in a very fun manner. I learned so much and got to appreciate how businesses operate while bearing in mind about their different channel strategy. I always look forward to the Monday class because they are always conducted in a very engaging and highly productive manner." - Channel Value Creation, AY 2020

"Eunsoo is a warmhearted instructor who cares a lot about how her students are doing. When students need help or recommendation from her she'll always be there. She answers students' email in the midnight, and that was simply amazing. Also, it is very obvious that she spends a lot of time preparing for the class. ...  Overall I would describe her as a professional and diligent teacher." - Marketing Management, Winter 2014
"Prof Eunsoo is a very engaging and nice professor that goes the extra mile to ensure her students understand the concepts taught in this class. Her enthusiasm and level of engagement really make this module very enjoyable. I would encourage all marketing students to take the bm2505 module taught by this professor. I really learnt a lot under this module!"- Channel Value Creation, AY 2021

"The faculty member was extremely adept at linking concepts taught in class with real world examples and news articles to make the module more relatable for students. She also engages students constantly by getting them to their thoughts on the course consistently on various platforms which fosters understanding and intra-class engagement" - Channel Value Creation, AY 2021
"The material was very relevant, and related to many products and brands us students knew. Eunsoo engaged everyone in class and asked questions. Eunsoo came very prepared for each class and was very clear in explanations. The videos used were all very relevant and illustrated concepts, etc. The group project (and the fact it was split into parts) was a great somewhat-hands-on experience to apply concepts into an actual business. I loved seeing everyone's final presentations too. Some were quite convincing."- Marketing Management, Winter 2014

​"​I loved the final project and Eunsoo was a great instructor. She really cared about us as students and worked hard to make sure we understood the material. Also the funny examples she used in class were great!" - Marketing Management, Winter 2014​​

Teaching Assistant

• Strategic Brand Management (MBA) Fall 2013 for Prof. Rajeev Batra
• Marketing Research Design and Analysis (MBA) Fall 2012 for Prof. Anocha Aribarg 

Courses Taken

• NTU learn assessment tool workshop (from the Teaching, Learning and Pedagogy Division), July. 2019
• Foundations in University Learning and Teaching (FULT) Workshop, Dec. 2018, NTU
• Outcomes-based Teaching and Learning (OBTL) Workshop, April 2018, NTU
• Teaching Fundamentals (Winter 2013)
• Teaching Practice (Winter 2014) 

Certificate​

• Marketing Management Association (MMA) Doctoral Student Teaching Consortium at San Antonio, Texas. Sept. 2014